Telekom:
Do it Simply Digital
Telekom wanted to promote a more optimistic mindset and put digital empowerment at the core of their communication.
We decided to shine a spotlight on the positive effects of new technologies for individuals and society as a whole.
The storytelling campaign, shown on TV, in cinemas, and online, showcases young Europeans tackling problems and implementing their ideas with the aid of digital media.
Agency: Serviceplan
Plot: Concept development
Mateusz.
The 20-year-old Polish man developed an app for deaf people.
Kris.
Caught up in a personal and financial crisis, a young man decides to take a trip to the capital cities of Europe and document his experiences for a world wide digital audience.
Jannik.
A 17-year-old from Germany fascinates people all over the world with his digital photo album of the Alps.
Natalia.
A 23-year-old Greek woman, who used social media to enable life-saving blood transfusions in her home country,
Credits:
Agency: Serviceplan Campaign International Hamburg
Managing Partner: Markus Kremer, Thomas Heyen
Creative Director: Kolja Danquah
Creatives: Daniel Hill
Account Director: Sabrina Schwartz