BMW:
Different Hearts.
Same Beat.
The X3 is the most versatile sports activity vehicle in the BMW fleet.
So when two new models were added to the range, The iX3 and X3 Plug-In Hybrid, BMW looked for a campaign that would both connect them and differentiate them at the same time.
Agency: Serviceplan
Role: Concept development, execution
Credits:
Agency: Serviceplan Campaign International Hamburg
Managing Partner: Markus Kremer, Thomas Heyen
Creative Director: Bastian Tripp, Damian Kuczmierczyk
Creatives: Philipp Trübiger, Daniel Hill,Production: Tempomedia
Exectutive Producer: Alexander Schildt
Producer: Timm Reinfarth
Director: Mark Jenkinson
Director of Photography: Ottar Gudnason
VFX: Spellwork
Editor: Iain Whitewright
Grading: NHB
Music: California Music