PETA: Abandoned after Christmas
Every year, animals are given as Christmas presents. But after the holidays, many become unwanted and are abandoned.
To make the public aware of this distressing truth, we staged a silent protest in the middle of the blissful pre-Christmas atmosphere, with installations representing abandoned animals.
Agency: Serviceplan
Role: Concept development, script, copy for print and case film, and physically making the dog sculptures with my bare hands.
The online film was posted to PETA’s social channels in the run-up to Christmas.
In addition to the physical installations and the resulting online film, we created some stills to prolong the project. These were used on social media, printed in some magazines, and guerilla-marketed throughout Hamburg.
ADC Global
Bronze Cube in Experiential Design
Merit in Spatial Design
The ONE Show
Shortlist
Deutscher Mediapreis
Shortlist
Credits:
Agency: Serviceplan Campaign International Hamburg
Managing Partner: Markus Kremer, Thomas Heyen
Design Director: Sebastien Stabenau
Creatives: Philipp Trübiger, Daniel Hill, Niklas Scholz
Final Art Specialist: Nils-Christian Sperling
Account Director: Lisa Artaker
Junior Account Manager: Mariah KattmannPhotography: Jan Hütz
Director: Justus Becker
Director of Photography: Jasper Engel
Grading: Benjamin Behre
Music: DamienDamien
Production Assistant: Madeline Pfisterer