McDonald’s
Happy Meal
x Schleich
Schleich figurines are among the most iconic and desired toys in Germany, therefore being an annual highlight in the Happy Meal promotional calendar.
To announce the return of the Schleich figurines to the Happy Meal in 2021 and to advertise the new wild animals, we created a cute film with an unconventional twist:
What would it mean if McDonald’s put actual wild animals into their Happy Meals? A real struggle for the crew – to the absolute delight of our youngest customers. Jetzt wird’s wild! (It’s getting wild!).
Agency: Scholz & Friends
Role: Script
Credits:
Agency: Scholz & Friends Hamburg
Creatives: Daniel Hill, Philipp Trübiger
Project Management: Berenice von der Heiden, Simone KühlProduction: Zauberberg
Director: Claas Ortmann